The content value management challenge
In the second of a series of articles throughout 2024 examining the key challenges broadcasters and content rightsholders face today, Nick Moreno explores the crucial challenge of maximizing content value amid rising production costs and shifting industry trends.
Navigating the expanding maze of uncertainties
With more ways to monetize content than ever before—ranging from traditional and over-the-top distribution to social media—the complexity of monetization decisions has increased. Unlike the rigid content windows of the past, today’s landscape demands flexibility and strategic planning. Balancing immediate returns with long-term brand value is crucial, and media companies must adapt continually…
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11 Sep. 2024
The content scheduling challenge
In the third of a series of articles that look at the key challenges broadcasters and content rightsholders face today, Nick Moreno, Mediagenix’s Director of Product Marketing, examines the challenge of engaging audiences through scheduling.
10 Sep. 2024
Mediagenix and Spideo Unite to Enhance Content Discovery, Recommendation, and Personalization
Brussels, 10th September, 2024 — Mediagenix, a leader in software solutions for content strategy, content value management, and content scheduling, has today announced its acquisition of Spideo, the specialist in humanized content recommendations, transparent personalization, and enhanced catalog discovery.
09 Sep. 2024
New Mediagenix Leadership Appointments Drive Global Growth and Innovation
Brussels, 6th September, 2024 — Mediagenix has today announced the strategic realignment of its leadership team, enhancing its premier position in the media sector. Eric Carson (picture) has been appointed as Managing Director of the Americas. He will succeed Emmanuel Müller, who assumes the position of Chief Product Officer. These newly established roles are complemented by the transition of Ivan Verbesselt, to Chief Strategy and Marketing Officer.
05 Sep. 2024
Mediagenix Transforms the Content Lifecycle at IBC 2024
Brussels, 4th September, 2024 — Mediagenix will showcase a suite of innovative tools at IBC 2024, designed to revolutionize audience engagement. Its latest solutions, demonstrated at 1.B47 – Hall 1, raise the bar in content strategy, value management, and scheduling. Mediagenix ensures that media and entertainment companies can seamlessly integrate their most valuable assets - content and audience.
21 Aug. 2024
Mediagenix celebrates the Step-Up Internship Program
Mediagenix has entered into a second collaboration with the Step-Up Internship Program, an initiative aimed at enhancing diversity and inclusion in the top-tier legal job market across Europe. Mustafa Simsek, a talented law student, is currently completing a paid one-month internship with us and gaining valuable learning experience. "This experience shows me the value of working with colleagues who are not only experts in their field but also genuinely kind and encouraging," he says.
