New Mediagenix Leadership Appointments Drive Global Growth and Innovation

Eric Carson’s appointment as Managing Director of the Americas, cements the Mediagenix presence across the key markets of the United States, Canada, and Latin America. His extensive knowledge of driving business growth in these regions will be instrumental as Mediagenix continues to expand its global presence. Carson brings over 20 years of leadership experience and Media Supply Chain expertise. Located at the recently established Mediagenix New York City office, Carson is expected to significantly enhance service offerings. With a background that includes senior roles in sales, product management, and business development, he brings considerable experience to the US base of operations.

Carson most recently served as Executive Vice President of Strategic Growth at Vubiquity. Here he was responsible for global sales and go-to-market activities, including building a successful SaaS business, driving brand awareness, and leading managed service initiatives. At Mediagenix, Carson will focus on addressing the evolving needs of the media industry across Content Strategy, Content Value Management, and Scheduling, with a best-in-class product ecosystem.

Emmanuel Müller, has been with Mediagenix for over two decades. He carries a deep understanding of the company’s operations into his new role as Chief Product Officer. Müller’s successful track record in leading the U.S. division makes him ideally suited to expand the company’s focus on product innovation and customer-centric solutions.

Ivan Verbesselt, who will now serve as Chief Strategy and Marketing Officer, has an impressive track record in business, marketing, and technology. Verbesselt has held senior positions across Telecoms, Digital Media, and Security. This appointment underscores a strategic focus for Mediagenix, ensuring the alignment of strategic expansion and market positioning with long-term business goals.

Fabrice Maquignon, CEO, Mediagenix, commented: “As Managing Director of the Americas, Eric Carson will align Mediagenix’s local strategies with its global objectives, guiding us through this phase of growth. Emmanuel Müller brings established operational insights to his position as Chief Product Officer, and will propel the development of solutions that facilitate the ongoing digital transformation of media companies. Ivan Verbesselt’s experience and strategic vision will be a driving force behind Mediagenix’s corporate development and global marketing efforts. I am excited to embark on a new journey together, with a team that will champion innovation, expand our global presence, and deliver even greater value to our customers.”

About Mediagenix:

Mediagenix is a global leader in smart content solutions to profitably connect the right content to the right audience. The Mediagenix modular SaaS platform orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. Content strategy, content value management, and content scheduling all converge into one lean, company-wide collaborative flow revolving around one source of truth. Headquartered in Brussels, Mediagenix has offices in Bangkok, Denver, London, Madrid, Miami, New York, Paris, Singapore, Skopje, and Sydney. With a team of 350+ experts working closely with 10,000+ users, Mediagenix is the trusted partner for more than 200 media companies globally.

Mediagenix will be at IBC 2024, Amsterdam, RAI (booth 1.B47 in Hall 1, Sep. 13-16).

Media Contact:

Danielle Harper

Email: danielleh@bubbleagency.com

Phone: +44 (0) 7514 495 819